DLMS is Direct Livestock Marketing Services. DLMS works closely with markets and representatives from across Manitoba, Saskatchewan and Alberta, with the ability to bring together buyers and seller from across North America.

Direct Livestock Marketing Systems or DLMS is an internet based, online cattle auction. This interactive market place provides a link between producers from Western Canada to buyers all across North America. DLMS auctions are broadcast over the internet and therefore have the power to bring together buyers and sellers that would otherwise not be able to conduct business.

DLMS auctions have been developed to be like a live cattle auction, plus features such as instant bidding, streaming audio of a live auctioneer and live video for particular sales. DLMS is proud to host sales featuring feeder cattle, finished cattle, bred cows and cow-calf pairs. We will also be broadcasting pre-sort sales and bull sales live on location. For more information on any of our sales please contact us. Just phone the number on the screen or visit Agents/Reps page.

There are many advantages to using DLMS to market your cattle.

Access to buyers is usually the biggest problem for producers wishing to sell off the farm DLMS is broadcast via the Internet, and is accessible from any location on the globe. By selling on DLMS you are opening your cattle up to a much larger community of buyers than that of your local market. Dial up and broadband internet access have equal access to the sales we conduct.

With the ability to sell cattle right from your own farm, ranch or feedlot, the stress that your cattle experience is minimized and knowing the price you will receive for your cattle before they leave the farm, will minimize your stress as well! Most of the animals sold on DLMS are sold F.O.B. (freight on board) the farm. What this means is that the buyer is responsible for paying the trucking. Which mean a reduced cost to you the seller. Cattle sold F.O.B. are also not subject to extra sorting and standing, that they might otherwise experience.

Consignors are encouraged to have a price goal for the cattle they are selling. This gives you more control of the marketing of your cattle. If the final price isn't high enough, the cattle can be passed. We sell 90% of the cattle we list on most of our sales.

When are DLMS sales?

DLMS regular feeder sales are every Thursday at 10:00 am Mountain Time. Special sales and bull sales will occur at other times and dates as available. As sales are added, they are available on the home page.

Buyers

Register Online as a bidder, it is easy and fast. DLMS will then screen and credit check all new registrants Once we have completed this process, your status will be changed to allow bidding. Login to any sale that you wish and bid as you would at any ring sale. When the bid button is RED, you are in. If your bid is the final high bid you own the cattle and a DLMS representative will contact you to arrange dates and trucking.

Sellers

Please Contact a DLMS representative in your area or call Reagan Huculak at 780-732-4384. We'll find you an agent. A DLMS agent will come out to sort, picture and describe you cattle right at your yard. Your cattle listing will be posted for the appropriate sale and auctioned on sale day. Your DLMS agent will be in contact with you sale day to discuss your final bid If you accept your final bid, your cattle are sold and trucking will be coordinated with your DLMS agent.